Francisco Erold is a dedicated father, marketing expert, and serial entrepreneur with a passion for helping brands thrive. With a professional background rooted in strategic brand development and over 25 years of expertise, Francisco has worked with major names including So So Def, leveraging his creative insight to drive growth and visibility. A proud graduate of Bay State College, he has founded multiple successful businesses of his own and played a key role in launching others on the path to success. Francisco is also an inventor of Smart Phone Leash. Francisco’s mission is simple: Always Keep God and Family First and To empower individuals and brands to maximize their potential and make lasting impact.

Hi, I’m Lyndel Erold, CFO of EMG First Family, and a proud graduate of Brown University, where I earned my degree in Business Economics. As a student-athlete on the men’s basketball team, I learned the value of perseverance, discipline, and leadership—both on and off the court.

At Brown, I was honored to be a two-time recipient of the Dave Zucconi ’55 Unsung Hero Award, a recognition given to student-athletes who lead with character, selflessness, and integrity. I also served as a Student-Athlete Advisory Committee (SAAC) representative, working to strengthen the student-athlete experience and build a sense of community across campus.

At EMG First Family, we deliver dynamic marketing and management solutions designed to elevate brands, drive performance, and streamline operations. Our approach is both strategic and hands-on, blending creative vision with tactical execution to meet the evolving demands of today’s business landscape.

Our marketing services are built around a deep understanding of audience behavior, digital trends, and brand positioning. We develop tailored campaigns that go beyond aesthetics—campaigns that connect, convert, and build lasting customer loyalty. From content development and social media engagement to full-scale digital advertising and brand strategy, our team works to ensure your message cuts through the noise and reaches the right people at the right time.

In the realm of management, we support businesses in establishing structure, optimizing workflows, and enhancing operational efficiency. Whether you’re scaling a growing team, improving internal systems, or aligning brand and business goals, we bring clarity and consistency to your organization. Our management solutions are designed to empower leadership, strengthen team performance, and position your business for sustainable growth.

At EMG First Family, we see ourselves as true partners to our clients. Our commitment is rooted in results, and our services are shaped to meet your unique challenges with innovative solutions and measurable outcomes.